12 Days of Christmas in your business — Day 8

Fabe Mitchell
2 min readDec 21, 2021
Photo by Brett Jordan on Unsplash

It’s no secret that social media, specifically Instagram, can be destructive to your life and business.

And there is a specific reason that social media will cause your business to fail in 2022.

See social media has made metrics seem so important. Likes, shares, and comments are the measurement of success(yet it doesn’t put anything in your pockets). And if you aren’t hitting $10K months then do you even try?

If you begin losing followers while seeing your competition gain more your anxiety rises. This false sense that they are doing better makes you think they are getting tons of clients(people lie more than you can imagine). It takes you two hours to post a Reel that only gets 70 views — while your competition looks 10x better than you on their Reels.

Which makes you feel like you are wasting time. You are, just not in the way you think.

So, what are you wasting your time on? Your wasting time comparing yourself to anybody else online.

And if you keep doing it, you will fail in 2022. That’s only 1 of the 8 reasons I cover in this episode today of the podcast.

Here is the deal.

You are your own unique personality. That is the great part about your business. There is not another you. So tap into that and show your brand. And dive deeper into your market than your competition can even fathom. Focus on your market, unfollow and ignore your competition.

It’s always about who you serve.

Check out the episode here:

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Fabe Mitchell

Write about marketing, business, & self improvement alongside your 9-5. www.fabemitchell.com