Master the Art of Content That Connects and Converts — In today’s digital age, it’s easy to fall into the trap of equating content solely with social media posts, tweets, and online videos. However, this narrow view limits the immense potential of content as a tool for business growth. Content, in its truest sense, is a powerful conduit for connection…

Find Out How Gentle Persistence Pays Off — High-pressure sales are why most people hate being sold to nowadays. The other day, my partner in the lawn business got a call from a solar company. They pulled out all the stops to try and get an audience with him at his house. It took three times for him…

Embrace the Power of True Rest for Renewed Energy — A while ago, I went to the Tampa Bay Bucs Football game. They were playing the Detroit Lions. I’ve mentioned before that I have focused more on the writing side of my business. Crafting course ideas, planning the newsletter I’ll be launching, etc. Part of that focus has been me…

Break free from this limiting mindset when creating content. — I recently received a comment from a young man who convinced himself he’d never find love or a good woman. At just 18, he believed he wasn’t “cool” or “attractive” enough and decided to live a life of solitude. …

Learn what to do if you’re stuck in a sea of marketing tactics. — I hate seeing social media villains do this when trying to get people attached to their brand. One thousand followers is the metric that every online guru(social media villain)says is the ultimate metric that you want. (Ironically, now, people are touting how much metrics don’t matter as a response to…

The mistake of staying in your comfort zone. — Ever notice how a task expands to fill your allocated time? That’s Parkinson’s Law: “Work expands to fill the time available for completion.” Sounds harmless, right? But hold on, this principle isn’t just about time management — it’s a mirror reflecting how you’re setting limits on your success. The Deceptive Comfort Zone You see…

Tales of marketing agencies that sucked the life out of my finances — “So, you’re the micro-managing type, huh?” Those were the words of a marketing agency rep after I dared to ask why my campaign was in shambles. Apparently, expecting results equals “micro-managing” in their dictionary. Can you relate? “Outsource everything!” they shout from the digital rooftops. “Why do it yourself when…

Not Doing What You Can — A few days ago, I was working out in the gym and got hit by a Mack truck-sized epiphany. One that boils life down into one simple fact that everyone realizes, but few take the time to appreciate or understand the gravity of it. I had just finished a 25-minute…

How to become the man women truly want. — Men struggle to find a good woman because they haven’t built themselves into desirable men. It’s easy to talk about what a desirable man is. But the secret, more powerful way to help men become more desirable is to talk about what a desirable man isn’t. After a failed marriage…