Published inILLUMINATION·1 day agoMember-onlyWhy marketing agencies are a waste of timeHow to know if a marketing agency is worth the investment — I’ve wasted thousands of dollars on marketing companies who gave me empty promises, false hope, and emptier pockets. Recently, my partner and I, in my lawn business, met with a marketing company that wanted us to hire them to tell their list of real estate agents about our business. If…Illumination4 min readIllumination4 min read
Published inILLUMINATION·2 days agoMember-onlyThe Lie I Tell Myself ConstantlyWhy what you believe to be true is ‘fake news — I was watching the TV show LAPD S.W.A.T. I’m on season 2 and am loving every minute of it. I live for any crime dramas. SVU is my jam. Hondo(the unit sergeant) was off with a friend traveling through Arizona in this episode. He was in his civilian clothing and…Illumination3 min readIllumination3 min read
Published inILLUMINATION·Sep 8Member-onlyTaming the Beasts of Online Gurus coming after your business(and money)How to survive the jungle of online business creators — True story — I had a business coach salesperson tell me not to tell my wife at the time about the mortgagee payment I was about to spend to join their coaching program. “We found that most people are successful by not telling their spouse they joined the program. They…Marketing7 min readMarketing7 min read
Published inILLUMINATION·Sep 7Member-onlyWhat Candace Owens taught me about making content that convertsLesson on what you can do to improve your content — I’ve never been so angry from reading a book. And finding out why it made me angry was a massive lesson in content marketing that I couldn’t pass up sharing with you. I read “Blackout” by Candace Owens. For those who don’t know, she is a social media influencer who…Content Marketing3 min readContent Marketing3 min read
Published inILLUMINATION·Sep 2Member-onlyHow to win at the game of businessWith these three simple moves, you can avoid being another failed solopreneur. — Are you tired of playing the game of business on ‘hard mode’ and want to level up your results finally? For your business to succeed, you must make certain moves within the game. This article isn’t a philosophical approach. This is about simple moves that you can begin applying today…Marketing9 min readMarketing9 min read
Published inILLUMINATION·Aug 30Member-onlyHow to be consistent as a solopreneurAnd avoid being in the rat race forever — Are you tired of feeling guilty for not ‘finding’ time to work on your aspirations after your 9–5? This article has nothing to do with: Waking up at 5 AM Following what Daddy Musk does Or focusing on any habits that seem to make everybody wealthy, successful, and able to…Marketing6 min readMarketing6 min read
Published inILLUMINATION·Aug 27Member-onlyWhy the most significant challenges you’ll face are internalLessons on how I escaped my mental hell — Most articles online that discuss one’s challenges through life generally deal with overcoming some loss. Loss of a loved one, a failed marriage, or a long childhood friendship that blew up in their face. These situations are challenging and painful when they happen. Yet…I believe there are more complex situations…Mindfulness6 min readMindfulness6 min read
Aug 13Member-onlyHow you can sabotage your side hustleLearn to let go of this one negative mindset to avoid failing — In today’s blog post, this is a cautionary tale for one of the many bad habits that a solopreneur(myself included) cannot have in order to achieve success. For years I had an “Imma do it all myself” attitude. It cost me more wasted time and opportunities to make more money. …Solopreneur5 min readSolopreneur5 min read
Aug 12Member-onlyWhat to do if your family hates your business ideaHow to get more support from your loved ones — Not having family support is a huge burden and turns a side hustler into an overwhelmed entrepreneur. The lack of support from your family can come from a multitude of reasons. The purpose of this post is to cover what that common reason is and how to overcome it. The…Solopreneur6 min readSolopreneur6 min read
Aug 11Member-only10 Truths to Accept for SolopreneursLessons for brand-new solopreneurs to have more success and less grief — It took me 8 years to understand the below lessons. Hopefully, your just starting or are in year 1 and can begin to fast-track your success by learning from this list. The below list is just the reality of what you’ll face in the next 3 months, 6 months to…Solopreneur8 min readSolopreneur8 min read
