No Secrets To Marketing
It’s just this
Our inboxes are full of valuable insights from wealthy or high-status individuals talking about the next best way to succeed in 2024 and beyond — with the occasional newsletter offering the latest updates and scripts to have AI spit out the best prompts to connect with your market.
We’re all on the hunt for the marketing secrets.
After years of YouTube University, more hours than I care to admit searching the internet, and the thousands of dollars spent on books, I’ve come away with the understanding that there are no marketing secrets.
There aren’t social media secrets either.
Although we’re told to pander to the algorithm…that isn’t true — create for people because the algorithm responds based on people’s responses.
So, since there are no more marketing secrets, what will make marketing work for your business?
Here is a quick history lesson to illustrate my point:
During the Vietnam War, Huey P Newton, co-founder of the Black Panther Party, sent troops to Vietnam to help the oppressed people fight against America. He did this despite other leaders in his organization saying they wanted no part in this war.