The Missing Piece of Good Content Most Solopreneurs Overlook(Even I Did)
The Content Powerhouse Course has one major flaw.
One that I can’t believe I overlooked when I originally sat down to create the audio course.
The course is all about the nine principles of creating good content.
This course content comes from my experience coaching other entrepreneurs and growing a lawn business. I’ve taken insights from in-person, phone, and social media communication and boiled them down into these nine principles based on human nature and what get’s people to buy.
Except I missed one, and quite frankly, I could have created the course around this concept and still helped solopreneurs create good content if they only implemented this one powerful principle.
That’s what makes this course so unique.
While I discuss nine principles, you can start implementing one at a time, and over time, your content, response, and client list will improve.
At least, those have been my results over the years as I have focused on and honed my skills in understanding human nature.
See–One of the laws of human nature is that we want to know things, understand them, and ultimately judge them among our own beliefs.
The longer we avoid filling in the information gaps, the more enthralled we become in the moment.
That is precisely what good content is about — keeping you interested in the story.
No, I’m not just talking about writing good stories here–there’s more to storytelling than speaking about what you bought from Target last week.
Good stories involve having the consumer(your audience) walk away with questions in their mind.
Questions that they will ultimately want to get the answers to.
The seeking of answers is where all the gold is in business.
As you know, business is about providing solutions to your audience’s questions. These solutions can be behind paywalls or free content that you post online. But the challenge is knowing the questions that keep your audience awake at night.
Knowing your audience’s most pressing questions means you’ll craft resonant content.
You’ll have better communication in all content you create online and offline.
You’ll better understand what to say amid discussions with potential clients when they seek more information from you.
To go deeper with this:
Understanding your audience’s most pressing questions can become part of your sales intro, headlines, or any introduction on podcasts, videos, blog posts, and general conversations with your intended audience. Knowing their questions gets you to get them to stop the mindless discussions going on in their brain and start paying attention to what you have to say.
So, what’s this principle I carelessly forgot to discuss in my course?
Curiosity.
I’d put curiosity up there next to discussing your market’s problems of importance. (Which is the first principle I examine in the course and how to use it well)
Here is the deal:
You have a choice. You can create content that answers your audience’s questions or watch as your competition does. Either way, motivated people will seek answers if they are moved enough.
And if you want to help move them further along the path by knowing what principles of human nature matter most, then the Content Powerhouse Course is for you.
But hold on before you check out the sales page.
This course isn’t for newbies. If you don’t know your audience, this course won’t do you any good. You first have to understand their questions. This course will help you provide the right mix of principles to be more persuasive and influence those you serve on a deeper level.
Oh–before I forget–as a bonus to purchasing the course, you get access to an exclusive podcast. It’s where I go deeper into the topics of crafting good content. Think of more tactics that you can use daily within your content.
This is stuff I don’t talk about on The Self-Educated Entrepreneur Podcast.
Anyway, if any of that interests you. Go here to learn more.
Curiosity is the first topic I discuss in the exclusive podcast episode.
