What To Do If You Struggle With Email Marketing

Fabe Mitchell
3 min readMar 25, 2024
Photo by Kaleidico on Unsplash

I’ve only been doing it for the past few years, so I may not be the best person to speak about this.

And I don’t have a big massive list, or make millions of dollars a year through email marketing so you may want to close this out and ignore anything I have to say regarding email marketing.

…But imma say it anyway.

Because I’m seeing more and more creators making these huge mistakes when it comes to growing their business online & offline.

One of the mistakes I’ll mention quickly. I came across this creator who seemed to have disappeared off the face of the earth. The things he talked about were good, interesting, and very controversial. Which is why I think he no longer exists anywhere online. Because most of his social profiles have since been deleted by the platforms for breaking “community guidelines.”

I won’t go into what he talked about here, point is that for any reason social media can remove you. Thus, I don’t need to belabor the point of building a list.

The major lesson I want to focus on is something that will impact those who are aggressively building a list. It shows up whenever I’m helping clients with their copywriting in some fashion.

This might be the biggest reason affecting sales beyond just email marketing. So, the issue runs deep if you open your eyes once I reveal it to you.

But first–a story:

This situation is as old as time…or at least since humans have been around…

Growing up, I was best friends with this one girl. We always secretly liked each other, but neither of us ever made the first move to push the relationship further. Years into our adulthood we had reconnected and was remoncing about our childhood. Finally, we had the confidence to admit we had feelings for one another and had to admit to our lack of confidence in saying anything sooner.

Has this ever happened to you?

If so…my friend..this is what we call projecting.

We projected our doubts about the other saying yes to a relationship thus we never tried to initiate one.

This happens A LOT when people try to build an email list. Unknowingly mostly.

I hear things like…

  • I don’t want to spam my list.
  • Nobody reads emails anymore.
  • Who will want to hear from me?

I could go on and on. But see how this frame of thinking puts all the attention on yourself and not on serving those who want to hear from you, read your emails, and hear what you say about the latest topic.

When we project our feelings/thoughts/emotions onto people, we deny ourselves the very things we desire.

We don’t make sales through email because it feels like begging.

We don’t build a list because we think people don’t read emails.

We don’t send regular emails because we think nobody wants to hear from us.

You don’t know if any of that is true if you’re not trying.

So, in closing–instead of trying to “think” for your list about what they may like or don’t like. Set the standards, parameters, and content ideology for what you’ll share–then let people decide if they want to move forward or not. That is all you can control.

Oh and ask that person out too, they might just be waiting for you to do so. And if they say no. Great, now you can move on to the next.



Fabe Mitchell

Write about marketing, business, & self improvement alongside your 9-5. www.fabemitchell.com